This week, agencies across the experiential, events, and creative sectors are making bold moves. TRO showcases its evolution with a striking new showreel, Evolve Events launches a magical Christmas experience, and asembl.group expands into Manchester.
Meanwhile, Dimensional Innovations strengthens its cultural design team, and MCI UK charts a new integrated path with Pure Communications. Here are the top five agency stories you need to know.
TRO launches new showreel to show evolution

Experiential marketing agency, TRO, has recently released its new showreel, which illustrates TRO’s evolution over the last 43 years.
The reel serves as a bold statement about TRO’s evolution. Not just as a legacy experience agency, but a creative company that embraces risk taking and innovation.
Read the full story here.
Evolve Events partners with The Magicians Table to launch christmas party experience

Full service events agency, Evolve Events, has partnered with London’s only immersive close up magic experience, The Magicians Table, to launch a new Christmas party experience designed for the corporate events market.
Read the full story here.
asembl.group opens new Manchester office

asembl.group has opened a new office in Manchester, marking another milestone in its global growth strategy.
The group, which already operates offices in southern UK, Poland, Dubai, and Sydney, is also eyeing further expansion into the US market.
Read the full story here.
Dimensional Innovations hires Paula Bolton Neston to lead cultural design team

Dimensional Innovations (DI), an experience design, technology and fabrication firm, has hired Paula Bolton Neston, an exhibit design professional, as its cultural practice executive.
Neston has joined the organisation to drive growth and operational excellence in its pursuits of museum, zoo and similar cultural projects.
Read the full story here.
Pure Communications merges with MCI UK

MCI UK , an engagement marketing agency and part of the global mci group, has launched a new strategic direction—bringing together a 60-strong expert team across the country to offer clients a powerful, integrated engagement agency model.
Read the full story here.