From major leadership shakeups to bold rebrands and dynamic new partnerships, this week’s industry news spotlights fresh faces at the helm, global expansion moves and innovative campaigns shaping the future of events and experiential marketing.
Here’s a roundup of the top five agency headlines you need to know.
emc3 appoints new managing director:
Creative events agency emc3 has appointed Lee-Anne Caldwell as its new managing director.
This appointment marks a new chapter for the business as it continues to expand its global footprint and push the boundaries of sustainable event experiences.
Read the full story here.
Broadsword unveils new brand identity
Global events agency, Broadsword, has unveiled a new brand identity designed to better reflect who they are today.
The rebrand includes a striking colour palette, refreshed logo, revamped website and a new showreel and follows a period of significant growth, including international expansion into Hong Kong, B Corp certification and winning EVCOM’s Agency of the Year in 2024.
Read the full story here.
JWI acquired by longstanding managing director:
Dubai based independent creative agency, JWI, has announced its acquisition by long-standing managing director, Charli Wright.
The news marks a significant milestone in the agency’s journey as it celebrates ten years operating in the Middle East market.
Read the full story here.
George P. Johnson promotes Fiona Bruder to global CEO
American experiential marketing agency George P. Johnson (GPJ) has named Fiona Bruder as its new global chief executive officer.
The leadership change will take effect on 1 May 2025.
Read the full story here.
Liquid I.V partners with TRO for summer events:
Hydration brand, Liquid I.V.® has once again partnered with experiential agency, TRO, to launch a dynamic sampling campaign across key cultural events this summer.
Building on the success of their 2024 activity, in collaboration with fellow Omnicom agency, Ketchum, the campaign aims to elevate brand engagement even further, targeting moments of dehydration to distribute over 2 million Hydration Multiplier sticks.
Read the full story here.
