This week in the agency world, we’ve seen bold moves, fresh leadership, and major global appointments that signal exciting times ahead for the brand experience and events industry. From Kru Live’s acquisition by Brand Partnership Group to UK representation at Expo 2025, agencies are doubling down on strategic growth and international ambition.
Here’s a roundup of the top five agency headlines you need to know.
Brand Parternship Group acquires Kru Live
Live engagement agency, Kru Live, has been acquired by Brand Partnership Group, a leading network of agencies and partners dedicated to driving brand innovation and long-term growth through strategic partnerships.
This milestone marks the next phase in Kru Live’s twenty-year journey from a small start-up in Southampton to a global leader in brand experience staffing.
Read the full story here.
Strata unveils new leadership structure to accelerate expansion
Brand experience agency, Strata, has announced a major leadership restructure to support its continued expansion and ambitious growth plans within the events and experiential marketing sector.
Read the full story here.
Bray Leino Events to represent UK event sector at Expo 2025
International brand experience agency, Bray Leino Events, is set to deliver a celebration of UK culture at Expo 2025, which is taking place in Osaka, Japan from 13 April.
Read the full story here.
AE boosts leadership team with ‘big-hitter’ names from events industry
Full-service events agency AE (Associate Events) has added two event big hitters to their leadership team.
Mark Penn joined as the director of sales and retention in April 2025, following a decade at Goodwood and Al Parkinson joined as director of events and production, in March 2025.
Read the full story here.
Global event specialist joins Yellow Fish
Yellow Fish has appointed global event specialist Endellion King as business director.
The appointment reinforces Yellow Fish’s commitment to building a collective of channel specialists dedicated to crafting experiences that truly bring brands to life through immersive and innovative approaches.
Read the full story here.
