Brand experiences and live events agency TBA Group has announced that it has acquired a majority stake in creative communications agency Top Banana.
TBA Group creates brand experiences in three areas: sport, brands and entertainment. Top Banana will sit within the brands division, which works across corporate and consumer projects through its agencies TBA, Optimum and LGA. Top Banana’s founder and CEO, Richard Bridge will become managing director of the TBA Brands Division.
Guy Horner, TBA Group CEO, said: “TBA and Top Banana share the same vision and passion for creating brand experiences and communications for their clients, hence we are excited to be welcoming Top Banana into the TBA Group. As well as complementing our existing live and virtual event capabilities, Top Banana has corporate communications expertise as well as in-house film and content creation capabilities which will further help our clients to create experiences that help grow their businesses.”
Richard Bridge added: “Top Banana has always had ambitious growth plans and joining the TBA Group will help us to accelerate that growth. We see a great opportunity for not only the business, but for our team and clients. We now have the backing of a group structure that will enable us to not only strengthen our existing service offering but fuel our future growth plans in 2021 and beyond.”
