Top Banana, part of TBA Group, has appointed Deborah Crosswell as its new client relationship director.
Crosswell will be instrumental in supporting Top Banana in nurturing new and existing client relationships, optimising efficiencies and effectiveness.
She joins Top Banana with over 11 years of experience, spanning the events industry as well as client relationship management. In her prior position as sales director at BDC Meetings & Events – The Collective, Crosswell expanded the client network, developed new business campaigns, and managed client engagement initiatives.
Having started her career at MCI Group, Crosswell then subsequently went on to work for W&O, CI Events and Grass Roots. She then spent time overseas having relocated to Dubai for 12 months, where she worked for TEC before returning to the UK.
Jemma Peers, managing director, Top Banana, said: “As a business we’ve really taken a huge step forward in the last three years. We’re in a really strong position, not only financially, but with regards to our client relationships and growing expert team. Welcoming Debs into the Top Banana family is a really exciting step for us, bringing such a huge amount of experience and energy into the business. We’ll be entering our 25th year in 2024, with an ambitious five-year strategy, and we can’t wait to see where this journey takes us and for Debs to play a key part in that.
Crosswell added: “Working with Top Banana has been a long-held aspiration of mine and I’m elated to now be joining the team.”
