Together Group ,a collective of tech and creative companies for the luxury sector, has acquired experiential agency, OBO. Since 2021, Together Group has acquired 14 companies.
Based in Paris, OBO has an impressive résumé – having produced some of the fashion and entertainment industry’s most iconic events, including the opening ceremonies of the Paris 2024 Olympics and shows for L’Oréal Paris, Victoria’s Secret and Elie Saab.
OBO was founded in 2000 by René Célestin, who previously served as creative director of the Victoria’s Secret Fashion Show for 12 years. OBO specialises in “immersive brand experiences” for luxury clients. Its portfolio includes names like Armani, Saint Laurent, Bulgari and Celine. Célestin will remain as CEO post-acquisition.
A “platform for the experience economy”
Together Group’s long-term vision is to build a “platform for the experience economy”, helping brands shift from product to immersive storytelling.
The Group is based in London and run by CEO Christian Kurtzke. Kurtzke is an experienced CEO – in the past, he led luxury brands such as car manufacturer Porsche’s luxury division, Porsche Design, and heritage porcelain brand Meissen.
