The PS Events Group is teaming up with the PA Forum to inject its signature elite production, theming, and styling magic into its iconic annual awards.
The partnership serves to bring the agency’s skills in transforming occasions into unforgettable experiences, inspiring and rewarding the forum’s vibrant community of executive and personal assistants.
With PAs and EAs taking centre stage in orchestrating high-profile meetings, gala celebrations, and elite global conferences, this partnership will amplify their influence with visionary concepts, luxe aesthetics, and polished precision that spark admiration and leave a lasting legacy.
Lucy Nicholls, CEO and creative director of The PS Events Group, commented: “There are so many PAs and EAs, who are often the driving force behind some of the most successful events, quietly managing complex logistics and delivering outstanding results on their own. At The PS Events Group, we’re passionate about supporting and inspiring these professionals by sharing our creative prowess and signature flair. Every event deserves to be extraordinary, and we’re here to help elevate each organiser’s vision, dialling up the imagination, impact, and inspiration to the highest level.”
Daniel Skermer, founder of the PA Forum, added, “The PS Events Group has already started supporting members of our community, with many ideas to take their event ideas to the next level with their experience, creativity and confidence, I am excited to embark on this new partnership working collaboratively.”
