Brand experience agency, The Park, recently closed on a two week activation in Sydney, bringing together a collaboration between home fragrance bran, Dusk and Willy Wonka.
July saw the launch of Dusk’s limited edition Willy Wonka & The Chocolate Factory collection, which consists of candles, room sprays and bath and body products.
To celebrate the launch, The Park built a whimsical “Whiff & Wonder” pop-up in the centre of Sydney’s iconic Queen Victoria Building, allowing visitors to step into a world of pure imagination.
The colourful interactive build consisted of smelling tubes of all shapes and sizes, highlighting the seven product flavours on offer.
A hero wall filled with a range of home and beauty treats captured the nostalgia of Willy Wonka. It was topped off with plenty of bubbles and music from the movie past and present.
Visitors were also given the chance to “spin and win” to get their hands on the new products.
The Park’s Sydney team took the lead on the development, production and execution of the pop-up.
The two-week activation saw 15,000+ people interacting with the stand with lunchtime and post work hours being the most popular. An additional 8000+ people walked away with a piece of smelling nostalgia.
Erika Morten-Allen, MD of The Park Sydney said: “Dusk is well known for creative collabs and Willy Wonka is the ultimate in imaginative storytelling, so it really is a match made in heaven. Combining colour, play and delicious smells, meant everyone was transported back to our childhood for a few minutes.”
