The National Gallery has launched a collection of event packages, designed to drive business success through the power of inspiration and mindfulness found in art.
A recent survey conducted by the Gallery found that 43% of respondents believe mindfulness enhances ROI by improving focus and retention, while a study by the charity, Create, revealed that 93% of Brits view creativity as vital to their wellbeing.
These findings were echoed during a recent roundtable hosted by the Gallery, where 10 industry experts explored the role of mindfulness and inspiration in business events.
Rooted in four key pillars: creativity, mindfulness, enrichment, and connection, each package includes a tailor-made guided tour by an art historian, taking delegates through works of art which directly resonate with the chosen theme.
The creativity package takes delegates on an out-of-hours tour highlighting works from such renowned artists as Van Gogh and Turner.
The mindfulness package offers guided meditation within the gallery. Delegates will immerse themselves in the narrative, colours and emotions of a selected painting, encouraging mindfulness and a sense of calm.
The enrichment package, recommended for conferences, takes delegates on an art history journey to bring paintings to life, while the connection package is tailored for networking events and away days, encouraging collaboration by exploring selected artworks through interactive discussions.
“These packages consider the core goal of every event held at the National Gallery and scope out the foundations to deliver an environment that gives delegates the tools to broaden their thinking through our iconic art collection,” said Clare Arouche, head of hospitality & events at the National Gallery.
Inspiration Packages for events will be available from 10 May 2025 onwards.
