The Mermaid London has announced Jackie Harding as its new commercial director to help revitalise the senior leadership team and reinforce the venue’s commitment to corporate social responsibility (CSR).
Utilising her experience in national and global brand building, new business development and client relations, she will also manage supplier, agency, and buyer relationships as well as the wider events team.
Commenting on her new role, Jackie said: “This is a different type of role for me but I’m beyond excited for the challenge, and determined to hit the ground running and bring a new perspective to the venue with fresh and innovative ideas.”
Harding began her career at Virgin Hotels as a sales and marketing manager before co-founding venue-finding and event management company, Leading Locations Limited.
In her most recent role, as managing partner at events, catering and hospitality provider, Crown Partnership, Harding doubled the turnover of its event brand within three years, delivered bespoke processes to increase sales conversions, and developed detailed criteria to effectively identify the feasibility of potential new business acquisitions.
During her career she has also supported small social enterprise suppliers and advocated for communities by partnering with local charities such as those which support homelessness, adults with autism, and offenders.
