Women make up around 70% of the global events workforce, but their stories, leadership, and influence are often underrepresented.
The 70% is a weekly series celebrating the women shaping the events industry. From rising stars to seasoned leaders, each profile shines a light on the career journeys, challenges, and perspectives of women working across all corners of the sector.
In our tenth edition, we speak to Founder and CEO of Event Exec, Laura Rosinska.
How many years have you been in the events industry?
I’ve been in the events industry for twenty-five years now. My journey started at ground level, learning by doing – initially working in events hospitality at Goodwood back in 2005. That’s where I discovered that what I once saw as a challenge – my undiagnosed ADHD, could actually be a superpower. I rose quickly, eventually heading up the department and doubling profits during my tenure. Ten years ago, I took the leap and launched Event Exec with just a £50 loan from my dad. It’s been an incredible decade of growth, from a one-woman operation to a £2.5 million business, all driven by passion, purpose, and perseverance.
How do you balance professional growth with personal commitments, and do you think the industry is evolving in terms of work-life balance?
For me, professional and personal growth are no longer separate. They’re completely integrated. I truly love what I do, but in order to operate at the level I do and be present as a mother and human, I prioritise daily practices that regulate my nervous system. That includes journaling, breathwork, and choosing environments that nourish rather than deplete. These tools have transformed how I lead, how I parent, and how I connect with others. As for the industry, I do see a shift. More of us are questioning the “always on” hustle and seeking depth, balance, and authenticity. I believe the more we lead from a regulated, grounded place, the more sustainable and healthy the events world becomes.
How do you see the events industry evolving in terms of diversity, equity, and inclusion?
We’re seeing positive momentum, especially among women supporting women. Organisations like NOWIE (Network of Women in Events) of which I’m proud to be a part, are doing great work to build community and elevate women’s voices. As one of the few female founders leading in luxury event ticketing and hospitality, I know how important representation is.
What advice would you give to young women looking to enter and succeed in the events industry?
Enjoy the process! Don’t get caught up in unnecessary drama or comparison. Be kind to others and, crucially, to yourself. Practise self-awareness relentlessly. This industry will test you, emotionally, physically, even spiritually at times. But if you can stay present and learn from every interaction, you’ll grow faster than you think. Stay connected to your why and build relationships – most importantly the one with yourself, based on integrity. That’s what sustains you in the long run.
How do you handle setbacks and failures?
I no longer see them as failures, they’re gifts. Every setback has taught me something I needed to know, pushed me to evolve, or opened up a new path I wouldn’t have otherwise explored. When the pandemic hit and events shut down, I didn’t collapse. I pivoted, retrained as a Covid nurse, and worked pitch-side testing footballers. I even brought others in the industry along with me so they could earn too. Resilience isn’t just about bouncing back, it’s about transforming adversity into opportunity.
What changes do you think are still needed to create more opportunities for women in leadership?
Change starts within. You have to be brave enough to challenge the narratives, both societal and internal, about what’s possible for you. Too often, we wait for permission or validation. I say if the door’s not open, build your own and invite the right people in. Leadership isn’t about titles or seats at someone else’s table. It’s about vision, integrity, and the courage to lead differently. We need more women redefining what power and leadership look like on their own terms, and through my role within Event Exec I’m committed to being a part of our industry evolution for the good of everyone who works with, and engages with it.
