Telford International Centre (TIC) has appointed its new head of brand, Mathew James.
The new leadership role aims to drive the venue’s marketing and client experience agendas.
James will be responsible for developing and delivering the venue’s marketing communications strategy. He will also be refining the brands experience for clients and guests across operational and administration business areas.
Having been at the venue for two years, James previously held the position of senior corporate and consumer PR and marketing roles.
He also has been responsible for The Heist, a short film that demonstrates the TIC campus and has encouraged the venue to host hospitality events.
James said: “I have learnt a huge amount about the national event venue industry in a short period of time, and I’m really excited to be heading-up the important brand development work at Telford International Centre.
“The whole industry is going through a period of transition and evolution – some of which is happening quickly and needs immediate attention, whilst other aspects are more considered and longer-term.
“My role will be to work with teams across TIC to make sure we are ‘future fit’ and consistently delivering the best possible brand experience, which we are currently known for, now and in the future.”
Alison Griffin, managing director at TIC, said: “Mathew’s appointment is a hugely positive development at TIC, as the venue continues to invest and develop for the better. We are a highly-rated national venue, with an impressive campus of hotels, restaurants and visitor attractions on our doorstep. Working hard to make sure we continue to be the leader in terms of client and guest experience is a natural progression, and Mathew is a perfect fit for taking this work forward.
