UK brand experience agency Strata has launched a specialist automotive division to service the growing needs of its automotive client list.
Paul Banham (pictured) has been appointed the agency’s group head of automotive and will head the division, reporting to Cole Mulkerrins, Strata’s director of client services.
“We have a long history of working within the automotive sector, with a highly experienced team delivering automotive events and brand experience campaigns,” Banham explained. “We are bringing this experience into one group to create a division solely focused on the automotive industry that provides our clients with focused experience and expertise.
“Our new division features a breadth and depth of skills and is made up of talented people who know the industry inside out.”
Strata works with automotive brands including, including; Polestar, Lotus, Renault and Stellantis brands; Abarth, Alfa Romeo, Citroën, DS Automobiles, Fiat, Jeep, Peugeot and Vauxhall.
Mulkerrins said: “We have had automotive experts entrenched within our organisation for years, but the creation of this dedicated automotive division cements our intentions as an agency. It gives our clients assurances that their accounts are being managed by the brightest minds, who understand the world of automotive and are devoted to delivering moments that matter for the client.”
He added: “Having such a dynamic division within the agency enables better resource planning, ensuring greater efficiency and speed of delivery.
“I’m really looking forward to growing the division, working with Paul and the wider team to develop our offering and to increase our visibility within the automotive sector.”
