UK-based brand experience agency Strata has appointed Phil Staines as chief of staff, a newly created role.
Staines, who has vast live events and agency experience, will assist the agency’s board, helping it to shape, prioritise and execute strategic business initiatives, including acquisitions and proposition development.
A former chief of staff at brand experience agency FIRST, Staines joins Strata following roles at BCD Meetings and Events and Grass Roots. He will report directly to Simon Hambley, CEO of Strata, who explained that Staines’ understanding of the sector is a huge win for the agency.
Hambley said: “Phil joins Strata at an incredibly exciting time. He will be working on a variety of tasks, helping us to achieve our ambitious business goals and ensuring slick communication and collaboration across the Strata portfolio and all departments.”
Staines said of his appointment: “I am thrilled to be joining Strata at this exciting juncture, in what promises to be a real time of change and innovation for the events industry… I am excited to get going and looking forward to helping the Strata board bring to life some of the ideas and propositions we have in the pipeline.”
Strata also has offices in France and has a 85-strong team (120+ including On Production Co.).
