Stadium Experience has grown it’s Leadership Team by welcoming Angela Sanders from Edgbaston Stadium and Helen Tully from Norwich City FC.
They join a team of experienced industry volunteers who guide the management of Stadium Experience, a not-for-profit association, which now works with over 70 major football, rugby and cricket venues across the UK, and saw a 38% increase in venue membership in 2024.
Sanders has spent the last 20 years in the conference and events industry, working with top hotel brands like Hilton, IHG, and Copthorne, as well as venues such as etc.venues and Gloucester Rugby.
While Tully is the conferences, meetings and events assistant manager for Carrow Road, at Norwich City Football Club. Formerly Delias Canary Catering, led by the renowned chef Delia Smith. Her role is to sell the space on non-match days, building relationships within the local business community and sourcing exciting new events to entice people into the stadium.
Sanders said: “I look forward to working closely with fellow members, particularly in supporting them on revenue strategies and sharing valuable insights on data trends, which I gain from the benchmarking platform Venue Performance.”
Tully added: “Stadium Experience has become my go to for advice, the wealth of knowledge is amazing and they have been very welcoming. I am on the Board of Trustees for a local charity and I know the importance of volunteering and the impact it can have. I look forward to sharing my skills and experience and contributing towards this already hugely successful organisation.”
The Stadium Experience Leadership Team is a voluntary group of members who bring a wealth of industry knowledge and years of experience. The team covers a variety of sports, locations as well as a mix of catering partners and in-house representation.
Collette Salmon, chair of Stadium Experience, said: “It’s great to bring new and knowledgeable people into our team, to continue driving our association forward and seeking out new opportunities for all of our stadium venue members.”
