Global healthcare event management business, Ashfield Meetings & Events, has rebranded to become Ashfield Event Experiences.
“We don’t just project-plan and deliver meetings, we create impactful, engaging, memorable experiences for our clients and their audiences. Our events connect people on an intellectual and emotional level,” said global COO Gavin Houston. “That might be through a face-to-face meeting, a broadcast-quality virtual event, or perhaps a physical or virtual exhibit booth – whatever the method or platform, we bring people together to make incredible things happen. We needed a new brand to communicate our position in the marketplace.”
Houston added that the company’s evolution is a result of recognising and staying ahead of the needs of businesses.
“Obviously over the past year the Covid-19 pandemic has inevitably had an impact on our business, and as a direct consequence we’ve seen the virtual services we offer in high demand. Our clients quickly realised they needed to offer their audiences much more than a standard video conference call to keep them informed and engaged. We’ve consistently proved how we’ve been able to elevate what would have perhaps been a passive viewing at a laptop screen into an all-encompassing event experience that resonates and is remembered.”
The rebrand comes as part of wider changes within Ashfield.
Ashfield Engage – formerly Ashfield Commercial & Patient Solutions – has also launched and is a business unit of Ashfield made up of five specialist areas: Market Access, Medical Affairs, Commercial, Patient Solutions and Event Experiences. Ashfield Engage helps clients connect with all healthcare audiences to ensure people get knowledge, support and medicines when and where they need them.
