Somerset House says it has seen an increase in multi-day events for big brands during the first nine months of the 2019/2020 financial year, compared to the same period in 2018/2019.
Brands, including Uniqlo, ASDA, Twitter, Wallpaper, Pixi Beauty, Homes & Gardens and Discovery have run events ranging from product launches, press events and public exhibitions at the venue since the start of the financial year.
After its central London location, Luci Sorrell, Somerset House’s business development manager, says the venue’s popularity is due in part to customer service. She said: “When combined with our professionalism and reputation for great customer service it is clear to see why organisers want to maximise their time on site and hold events which deliver a significant return on investment, by extending their time beyond just one day. The result is that over the last nine months we have seen a significant surge in bookings from major brands looking to hold multi-day events. Clients continue to be drawn by our link to the arts, our creativity and ability to bring the commercial and artistic worlds together in a way which delivers significant added value for event organisers.”
The Embankment Galleries and East Wing have been particularly popular spaces for staging large events, due to both their size and flexibility, Somerset House site has also seen an increase in bookings for photoshoots and film locations. This has included numerous hires of the South, West and New Wing roof for big budget TV and film productions – including the recently released Jack Ryan series 2 on Amazon Prime.
