Sodexo Live! has announced it will continue to provide catering and hospitality services at Ascot Racecourse for a further 11 years.
Commenting on the news, Jonathan Parker, managing director of 1711 By Ascot, said: “Sodexo Live! has been providing catering services at Ascot since 1998 and has once again demonstrated that it remains best equipped to provide the unique quality and range of hospitality expected by visitors to Ascot.”
What’s new?
As part of the new contract, Sodexo Live! will introduce several new initiatives, including:
- Ascot Hospitality Academy – the hospitality academy will provide Ascot colleagues the opportunity to improve their technical, service, and operating skills. The structured training programme aims to support career development and progression while also attaining industry recognised certifications across a range of disciplines.
- Royal Ascot pop ups and lounge menu – Sodexo Live! will support Ascot in the growth, development, and expansion of its Royal Ascot brand by showcasing Royal Ascot’s signature food and drink offering in Sodexo Live! venues and airport lounges.
- Sustainability – Sodexo Live! has pledged to support a range of projects, including reviewing all food and drink offers to mitigate impacts on the planet, support biodiversity and habitats, and continue to manage waste and recycling as a 0% to landfill venue.
- Food and Wine Festival – Sodexo Live! and Ascot will work together to develop a leading food and wine festival to support a race weekend within the annual racing calendar. Programming for the event will include food pop-ups for national and international restaurants, masterclasses hosted by celebrity chefs, artisan food producers, and sustainable product lines.
Royal Ascot 2023 will run from 20-24 June.
