Sodexo Live! has won an 11-year contract as venue partner for Fulham Football Club (FFC) on its new Fulham Pier development, starting in July 2022.
Fulham Pier aims to become a key leisure destination in London. The pier will include restaurants, a Riverside Market, meetings and events spaces, bars and lounges, a basement entertainment venue, a boutique hotel and a spa experience.
Sodexo’s role
Sodexo Live! will work with the FFC leadership team over the coming period to support the physical delivery of the venue and will act as commercial lead. The matchday capacity of the venue following the development will be 28,000.
The contract will see Sodexo Live! delivering hospitality, retail and non-event day sales and catering, as well as supporting the club as a strategic commercial partner as it transforms the Craven Cottage.
David Trotter, divisional managing director of Sodexo Live! UK & Ireland, said: “This is an incredible project that will put Fulham Pier at the heart of its community, as a leader in cutting edge hospitality and leisure.”
Alistair Mackintosh, chief executive officer of Fulham Football Club, added: “Fulham Pier is a game-changing development for the local community. It will not only bring a wide range of high-quality amenities to the area; it will also attract visitors from far and wide.”