A global leader in hospitality services, Sodexo Live! has secured a five-year contract with Nottingham Forest Football Club. The agreement will see Sodexo Live! deliver an enhanced premium hospitality and retail experience at the City Ground as well as non-match day sales, marketing, and event delivery.
Sodexo Live! will deliver a comprehensive range of services, including match day retail operations, the fan zone, premium hospitality delivery, and non-match day sales, marketing, and service execution.
The club has undertaken a multi-million pound upgrade of its hospitality facilities at The City Ground and in line with the club’s relaunch of its new match day hospitality offers, Sodexo Live! will introduce some fresh menus designed to elevate the dining experience.
The club’s extensive refurbishment plans will be complemented by the global expertise of Sodexo Live! The food offer will be led by Sodexo Live! executive head chef Darren Kelly.
The City Ground will also see significant technological upgrades, to be announced, to streamline service and enhance the fan experience. Dining options in hospitality will be influenced by local suppliers and ingredients.
Sodexo Live! will also manage non-match day spaces, including newly refurbished suites, making the City Ground a premier destination for non-match day events and conferences. The newly upgraded Trentside Lounge, with views directly overlooking the River Trent, is a new events space that will accommodate over 550 guests for conferences and events. Sodexo Live! aims to maximise the stadium’s use throughout the year.
Additionally, Sodexo Live! will create 15 permanent roles based at the stadium and build a strong casual workforce of approximately 500 from the Nottinghamshire area.
Claire Morris, CEO Sodexo Live! UK&I, commented: “This collaboration represents a fantastic opportunity to bring our food expertise in retail, event catering and hospitality to one of the Premier League’s most historic clubs. We are committed to creating an exceptional stadium experience for fans and visitors, ensuring that every match day and event is memorable. Our team is eager to begin this exciting journey and contribute to the continued success of Nottingham Forest.”
Paul Bell, chief operating officer, Nottingham Forest Football Club, added: “This partnership will also bring the best possible service across the stadium and our brand-new hospitality lounges for this season. We look forward to working with Sodexo Live! and creating a positive impact to all supporters and guests who visit the City Ground.”
