Editorial director Martin Fullard recently visited Scotland to understand how important business events are to the region.
On his visit, he talked to various eventprofs including Neil Brownlee, Rory Archibald, Katherine Nelles, Amanda Ferguson, Gordon Hodge and Laurence Brown.
Fullard learns about VisitScotland’s new and improved Policy Driven Model, its initiative Journey to Change and how universities are helping to bring in business events.
To view the video, click here.