Royal Brunei Airlines has officially launched its new branding and restructure for the first time in 25 years, in a bid to re-assert itself as a boutique airline contending against the giants.
Following an event at The Dorchester recently, Royal Brunei Airlines’s rebrand launch marks the emergence of a more streamlined airline in response to the evolving and growing competitive market.
Completion of the rebranding process is timed to coincide with the entry into service of the 787 Boeing Dreamliner in October 2013, making RB the first airline in South-East Asia to take delivery of this ultra-modern aircraft.
“We are delighted to introduce our new strategy which will see the flying experience with Royal Brunei Airlines redefined over the next year,” Deputy Chairman of Royal Brunei Airlines, Dermot Mannion, said.
