Independent PR & communications agency, Rooster, has been appointed as the UK and European PR agency for three of Hudson Yards New York’s most exciting bucket list attractions.
They will be taking care of Edge, he highest outdoor sky deck in the Western Hemisphere, offering unmatched 360-degree views of New York City, City Climb which takes thrill-seekers over 1,200 feet up the side of a skyscraper for the world’s highest open-air building ascent and Vessel, a climbable landmark in Hudson Yards, known for its unique design and ever-changing reflections of the city around it.
This strategic partnership will see Rooster spearheading media relations, press and influencer trip management and brand awareness campaigns for all three experiences across the UK and Europe.
Rooster will draw upon its deep expertise in the travel and tourism and attractions sectors to deliver impactful PR campaigns, drive earned media coverage and enhance visibility amongst consumers.
James Brooke, managing director at Rooster, said: “To represent not just one, but three of New York’s most iconic experiences across the UK and Europe is a PR agency’s dream come true.”
He added: “With a summer of big news in the pipeline and a year before Europeans start flooding to the States for the UEFA World Cup, now is the perfect time for us to be shouting about three of the top activities in the most dynamic city in the USA.”
