International hospitality group, Rhubarb Hospitality Collection (RHC) has appointed Tom Crocker as vice-president of business development.
In his role, Crocker will focus on delivering growth across Rhubarb’s key channels including iconic venues, cultural locations, business, and industry and travel locations.
Crocker joins RHC with more than 15 years of experience working with some of the most reputable food and events companies, globally.
In his most recent role as business and innovation director at international food operator Aramark, Crocker delivered year on year growth and worked to drive innovation in technology, brand development, concept ideation and culinary partnerships within the UK market.
PB Jacobse, CEO of RHC, said: “His expertise in growth and development for food and events companies will be invaluable during this key period of expansion and beyond as we continue to focus on building our presence with the UK, the US and across Europe.”
Rhubarb recently announced its acquisition of events space, The Brewery, its partnership with Il Bottaccio for Camden Town Hall, as well as its expansion to The Hamptons in the US.