Registration opens for the CN Agency Leaders Summit 2025

Registration opens for the CN Agency Leaders Summit 2025
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Conference News is delighted to announce that registration is now open for the CN Agency Leaders Summit 2025, taking place on 11-12 September at East Sussex National.

Now entering its second year, the CN Agency Leaders Summit returns as an exclusive two-day forum for event agency founders, directors, and senior leaders. The summit is designed to offer a space for open conversation, insight sharing and strategic development, focused entirely on the challenges and opportunities faced when running an events business.

From navigating mergers and acquisitions to deploying AI tools responsibly and futureproofing creative delivery, the summit’s sessions will offer a blend of high-level insight, peer-led discussion, and actionable takeaways. Attendees will join content sessions, curated roundtables, and informal networking with fellow agency leaders from across the UK and internationally.

Max Agostini, chief communications officer at Mash Media, said:

“After the fantastic response to last year’s launch, we’re excited to bring the CN Agency Leaders Summit back in September. This event is about real conversations between senior agency leaders, away from all the noise, so they can benchmark strategies, discuss the realities of scaling, and explore what success really means for modern agencies.”

“If you lead an event agency or sit at the top table, this is your space to step back, re-evaluate and connect with others who understand what it’s like to drive an agency forward.”

Interested in attending? Register for the CN Agency Leaders Summit 2025 here.


So, what’s on the agenda?

This year’s programme has been shaped by direct input from agency leaders and covers some of the most pressing topics for 2025, including:

Deals, Data & Destiny: The State of M&A in the World of Agencies
Market insights from M&A experts and first-hand accounts from agency leaders who’ve gone through recent mergers.

Scaling Up & Down: Balancing the Talent Pool
How to build agile workforce models, manage freelance vs in-house teams, and rethink agency structure for resilience.

AI in Events: The Good, the Bad, and Compliance
A practical look at the transformative potential of AI, with a clear-eyed discussion on data privacy, compliance, and responsible implementation.

Seeing the Whole: How Systems Thinking Can Change Your Business
A keynote from John Vincent, CEO of Leon Restaurants, on solving complex business challenges through systems thinking.

Experience as Strategy: Designing for What Comes Next
Futureproofing agency offerings through data-driven creativity, immersive storytelling, and audience-first strategy.

Managing Risk: Keeping Calm in a Crisis
A powerful session with John Volanthen, British cave diver and rescue specialist, on high-stakes decision-making and staying calm under pressure.

The Leadership Mindset: Cultures That Scale Without Breaking
Senior leaders discuss how to evolve agency culture alongside growth, covering succession, DEI, mental wellbeing, and leadership behaviours.

To view the 2025 conference programme, click here.


This is a free-to-attend event with limited capacity. Senior leaders from full-service experiential and event agencies are encouraged to secure their place early. Two-day delegate passes come with overnight accommodation included for the evening of Thursday, 11 September.

Conference News would like to place a special thanks to this year’s headline sponsors: K4 Group of Companies, Optima1 and PRG UK

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