ReedPOP, the world’s largest producer of games and pop culture live events, is adding Gamer Network and its portfolio of events, websites, and video channels to its portfolio. The addition of Gamer Network marks ReedPOP’s first expansion beyond the event production business.
Gamer Network is home to brands including Eurogamer, RockPaperShotgun, GamesIndustry.biz, VG247, Outside Xbox, Digital Foundry and USgamer. The company also organises the UK’s biggest games event, EGX and the indie games event, EGX Rezzed.
The acquisition of Gamer Network by ReedPOP, a boutique group within Reed Exhibitions, part of RELX Group, will take effect immediately.
The combination of the two portfolios gives ReedPOP an opportunity to combine its leading live games events across four continents with a global online community of more than 50m users.
Lance Fensterman, global head of ReedPOP commented: “Gamer Network is one of the world’s leading voices for gamers and gaming culture. The opportunity to be in business with Rupert Loman and the brands, events and team he has created is a once in a lifetime opportunity. Bringing ReedPOP and Gamer Network together, PAX and EGX together – these are the kinds of mash ups you dream of.”
Simon Maxwell is being promoted from his current role as chief operating officer, to MD of Gamer Network and VP ReedPOP UK to run the company. All staff will remain with the business to continue the exciting journey ahead. Gamer Network’s new 11,000sqm HQ in Brighton will open next week.
