Reed Travel Exhibitions (RTE), the organiser of World Travel Market (WTM), will launch ica Travel Week next year at the Cape Town International Convention Centre (CTICC).
RTE plans to co-locate three shows during the event from 28 April to 3 May 2014, including WTM ica, Incentive, Business Travel and Meetings (IBTM) ica and International Luxury Travel Market (ILTM) ica.
“Because of the sheer size of the continent and diversity of its travel offering, all three brands will help bring the world to ica and promote ica to the world’s leading source markets,” said RTE Managing Director Richard Mortimore.
“Reed Travel Exhibitions is committed to the ican continent and its future as a global player in the leisure, business and luxury tourism sectors.”
WTM ica will attract exhibitors from all sections of the leisure travel industry within sub-Saharan ica as well as North ican destinations, reflecting the brand values of sister events, WTM, WTM Latin America and Arabian Travel Market.
IBTM ica will target the inbound and outbound meetings, events, incentives and business travel sectors of sub-Saharan ica, similar to its sister events CIBTM (China), EIBTM (Europe), GIBTM (Middle East), AIME (Australia), AIBTM (UAS) and IBTM India.
ILTM ica, part of Reed’s global portfolio of luxury travel events that include ILTM (Cannes), ILTM Americas, ILTM Asia, ILTM Japan and ILTM Spa, will hold its second event from 28 to 30 April, 2014.
Thebe Exhibitions Group will be working with Reed as the local management services contractor to provide logistics, operations and local sales and marketing services.
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