Reed Travel Exhibitions’ EIBTM launches first full show event app

Reed Travel Exhibitions has launched its first full show
smartphone app for its European meetings and incentives tradeshow in
Barcelona, EIBTM.
 
The app will contain all exhibitor and show information, venue maps and floor plan, a guide to the city of Barcelona and direct links to all social media portals.
 
It is sponsored by Lufthansa German Airlines and will also allow users to build their event itinerary with the event planner tool. It will be continually updated before and during EIBTM with a full ‘What’s on’ guide, essential information, exhibitor listings, speaker profiles and the latest show photos.
 
“We are proud to be sponsors of the new EIBTM App,” said Corporate Communications Executive for Lufthansa German Airlines, Gudrun Gorner. “It’s a fantastic tool for everyone attending the show and we feel that it will make a real difference – being able to access all of the latest information instantly.”
 
EIBTM 2011 will take place 29 November – 1 December 2011.
 
Any conference-related news? Email sarah@mashmedia.net