As Oracle Red Bull Racing embarks on its 20th season in Formula One as reigning constructors’ champion, the team is reporting exponential growth within its corporate events venue, MK-7, in its Milton Keynes-based home.
Following a 40% year-on-year increase on venue hire and 46% for factory tours in 2023, 2024 is set to build upon these figures with a 52% increase in revenue for confirmed events in the first quarter.
Launched in 2019, MK-7 offers corporate clients, and their guests a behind-the-scenes look at F1. Its central auditorium, showcasing the team’s collection of race cars dating back to 2005, provides a unique setting for brand activations, receptions, dinners, conferences, and intimate meetings.
In 2024, the team plans to expand its factory tour open days, host six live race screenings throughout the season, and introduce new offerings, such as ‘Train Like an F1 Driver.’
The team’s director of events and hospitality, Nick Kenton said: “While we’re delighted to see the popularity and success of MK-7, it’s vital that we continue to evolve our offering and provide first-class experiences that are synonymous with our brand.”
