The QHotels Collection has appointed Dawn Theaker as its new marketing manager.
Theaker’s career history spans over 25 years in the tourism and leisure industry, having previously worked for the Yorkshire Tourist Board, Northern Ballet Theatre and The National Railway Museum.
Most recently, Dawn has worked for Best Western Hotels & Resorts, managing all B2B and property acquisition marketing for over six years.
Roles and responsibilities
Theaker will be responsible for championing the next phase for the brand within the M&E sector.
She will be leading on new MICE campaigns and initiatives across the entire hotel portfolio as the company roll out its next stage of investments, aiming to be leaders in the industry for event space, facilities and client service.
Speaking on her appointment, Theaker said: “Coming out of a difficult few years, now is the time to be creative, shout about our venues and the breadth of what we can offer for guests and delegates.
“I’m excited to develop campaign plans that support toward ambitious targets for meeting and events revenue. We have lots of exciting projects in the pipeline including the rebranding and positioning of our C&E Rewards Programme and launching Norton Park’s refurbished Manor House for exclusive use.”
