Leicester-based full-service event agency Premier Events has acquired PYTCH, a Bristol-based event production and technology company.
Premier Events stocks 30,000 pieces of AV equipment, has multiple studios, and employs a team of 40 professionals across seven key event service departments.
Managing director Ben McCarthy said: “This acquisition is a major milestone for both Premier and PYTCH and a step forward in our mission to become an industry-leading, fully integrated, full-service event agency. Building on our strong organic growth in recent years, this partnership will help power our growth plans for 2025 and beyond.”
Johnny Palmer, founder of PYTCH, added: “After 25 years of being in the live events industry, I am delighted to announce that Premier Events have acquired PYTCH. They are a great fit, and Premier will manage the PYTCH brand, clients, and key staff moving forward. I am super excited to see how Ben and the team grow their larger operation, and I will remain available to support them in any areas required in the foreseeable future.”
McCarthy noted that PYTCH’s technology “perfectly complement our services and will enable us to deliver even more value to clients”.
The new combined operation will market itself under the Premier Events brand.
