Venues and Events International acquisition of Absolute Corporate Events (ACE) has seen the success of the two agencies, three months on.
Chris Parnham, client strategies director, ACE, said: “The majority of mergers and acquisitions fail, and although both parties may have the best of intentions things don’t always go to plan. The objectives may be shared; growth, new markets, new services, survival, but if leadership style and company cultures aren’t a good fit and teams are shoe-horned together, then things might not go to plan, even if both companies are focused on the same values. It’s great to see that Anita and I share objectives, styles and values and best of all, our teams are getting on wonderfully.”
Anita Lowe, CEO, Venues and Events International, added: “Chris and I are still on such a high because it’s so right. We made this move looking inward to our teams, who they are, how they work, their processes and their different strengths, skills, and expertise. We examined whether they would work together, not just in parallel. We are not a huge company with hundreds of employees, so speaking to the people we have pulled together is easy. It’s evident to all of us we are thriving together. And our clients know it too.”
Additionally, both agencies welcome the return of Lucy Hay (pictured), senior event manager at ACE. Hay joined ACE in 2015 and was responsible for building client relationships and delivering events.
Speaking about her new dual role at ACE and Venues and Events International, she said: “I’m so excited to get back to events. Taking time out and helping people has meant a lot to me, but my passion lies in delivering exceptional event experiences. Returning after the acquisition is an extraordinary opportunity.
“I will work with various teams, existing ACE clients, and exciting projects new to me through Venues and Events International. It’s clear from speaking with Chris, Anita, and others, that this is a time for personal growth, too: to be coached and mentor others, and be part of a bigger team that offer greater services to our clients.”
