Polar Black Events has been providing onsite event management and promotional staff for luxury watch company IWC Schaffhausen’s new collection launch at in Selfridges London. The event opened 24 June and runs until 7 July.
The company had previously managed IWC Schaffhausen press launch events last year.
An opening event to promote both the 2013 Ingenieur watch collection as well as the new engineering partnership with Mercedes AMG Petronas Formula One team, attracted over 100 media representatives.
Simon Chambers, Brand Director for IWC UK, said: “Based on our previous experience in working with Polar Black, we had no hesitation in turning to them for the provision of event management and hosting of our exhibition space within Selfridges. They clearly understood our requirements and delivered against the high standards expected from our customer and brand experience.”
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