Aberdeen’s P&J Live, Scotland’s largest live events venue, has been selected as host venue for the World Agritourism Conference.
Taking place 23-25 June 2026, the three-day international conference anticipates to attract at least 1,000 delegates, showcasing the diversity and growth of Scotland’s agritourism sector.
P&J Live was selected after a six-month bidding process within the global agritourism sector, with Aberdeen Convention Bureau, P&J Live and Visit Scotland Business Events working closely to support Scottish agritourism with the bid to bring the conference to Scotland, with the main host city as Aberdeen.
Steve Daun, head of Association Sales at ASM Global, P&J Live’s operating company, said: “We are delighted to be chosen to host this global event, showcasing the very best of Scottish agritourism, following a strategic team approach with our industry partners.”
Neil Brownlee, head of Business Events, VisitScotland, said: “We are especially glad to see business events being used as strategic platforms to develop and promote key sectors in Scotland like agritourism.”
Delegates will also have the chance to attend a pre-conference programme in the Edinburgh area, including the Royal Highland Show, as well as engaging in pre- and post-conference tours ranging from one to ten days, including farm and croft visits from Orkney to Dunfries and Galloway.
