The Professional Convention Management Association (PCMA) will deliver an exclusive Global Executive Edge education programme alongside Reed Travel Exhibitions’ EIBTM in Barcelona, 26 November.
One programme highlight will be Frans Johansson, Innovation Expert and Author of the Medici Effect and The Click Moment. He spoke at the PCMA Global Corporate Summit in Glasgow earlier this year.
“In the world in which we do business today, the need to be genuinely innovative is quickly coming to the forefront,” says Sherrif Karamat, Chief Operating Officer PCMA.
“This session will include practical advice on how to think differently while understanding the risks involved in executing innovative ideas and how to navigate challenges and overcome failures.”
The PCMA promises the session will be highly immersive and focus on innovation principles, practice and execution.
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