The Mayor of London, Boris Johnson, will open the inaugural Professional Convention Management Association (PCMA) Global Medical Meetings Summit, which takes place at ICC London, 17-20 July 2013.
The meeting will start with a personal welcome from the Mayor, who will address the delegation, representing medical association meeting planners and CEOs from across the world.
The educational programme of the 2013 summit has been announced and will include addresses from some of the most senior strategists in the medical meetings community. The programme has been curated by PCMA and has been designed to mix keynote speakers with specific and relevant expertise in this area of the market, with group, peer to peer and shared learning across the senior delegation.
The first day keynote address will be from Magnus Lindkvist, trend spotter and futurologist, on ‘The Future of Global Healthcare’. Meanwhile, the second day will see a keynote workshop session with Franck Schuurmans, PH.D. on reinvention and future scenarios. Schuurmans is an expert in strategic planning, decision-making, innovation and corporate governance and will be bringing his expertise to the meeting for the benefit of the medical meetings sector.
“This is an ambitious and comprehensive programme of education and one that we feel confident will drive new learning across the medical meetings sector,” says Sherrif Karamat, CAE, COO of PCMA. “We’re privileged to have some of the leading minds converge in London for what should be an outstanding summit.”
Throughout the meeting a series of Tech Lunches will be hosted by local companies; offering delegates the chance to pose problems and ask for advice on how technology can input and enhance their meetings.
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