Opus Agency, a global leader in events and experiential marketing, has announced the acquisition of The Company We Keep (The CWK), an Asia-Pacific-based experiential marketing agency.
The CWK has recently been recognised as Asia-Pacific’s Event Marketing and Brand Experience Agency of the Year, by Campaign Asia-Pacific.
With offices in Australia, Singapore, and New Zealand, The CWK brings localised expertise in delivering exceptional brand experiences, enhancing Opus Agency’s ability to provide comprehensive solutions on a global scale.
With this acquisition, Opus Agency, part of The Opus Group, is strengthening its position as a global leader in the world’s fastest-growing markets.
Together, they offer clients expanded capabilities in crafting future-forward events and experiential marketing, delivering seamless cross-border solutions, and fostering deeper connections between brands and their key stakeholders.
Dean Lowery, president of Opus Agency, said: “This acquisition enables us to better serve our clients in the world’s fastest-growing and largest cities, while also enhancing our capabilities with deeper expertise in content, broadcast, and film.”
As the combined entity moves forward, Opus Agency and The CWK will continue to drive innovation in events and experiential marketing, creating future-forward experiences that resonate across borders.
By leveraging shared client relationships and offering scalable talent and localised expertise, the partnership enables brands to reach new heights, foster deeper connections and thrive in an increasingly interconnected world.
Nigel Ruffull, CEO of The CWK, said: “The alignment between Opus Agency and The CWK is remarkable—from our shared clients like Salesforce to our creative capabilities and our cultural ethos.
He adds: “This partnership opens up new opportunities for our team, our clients, and our future, as we continue to lead in the APAC region while contributing to Opus Agency’s global success.”
