The second in a series of free masterclasses for event professionals, organised and hosted by London conference and meetings venue One Wimpole Street, revealed 100 per cent of delegates would recommend or attend the breakfast briefings in future.
With over 150 delegates in attendance, the masterclass explored the world of apps and social media. The Director of 360R, Simon Burgon, took to the stage to discuss the ins and outs of app technology. Looking at the different platforms apps can be built upon, how they can benefit business, and strengthen a brand, he shared app statistics which included 1.2bn apps were downloaded during just one week from 25-31 December 2011, the equivalent of 2,000 apps per second.
With the average person spending just 0.9 minutes looking at a website via a browser on a mobile device, compared to 4.2 minutes spent on an app, this fast-moving area of technology is something that needs to be seriously considered by businesses as mobile device usage continues to increase dramatically as another million smart phones are activated daily.
Second speaker Ian McKendrick, helped event professionals get to grips with the continuous evolvement of social media.
The next One Wimpole Street Technology Masterclass will take place on 17 May with a hot breakfast served from 7.45am and the masterclass starting at 8.15am. Following the finish time of 9.30am, there will also be the opportunity for those who wish to network further until 10.30am.
