Strata has been appointed as the brand experience agency for OMODA & JAECOO in the UK, overseeing the full 2025 events calendar for both automotive brands.
Owned by Chery Automobile, China’s fourth largest carmaker, this marks a major UK market entry and the fully integrated agency relationship will position Strata as the lead partner for all UK launch and experiential work tied to the growth of OMODA & JAECOO in the region.
The scope of work includes end-to-end event delivery, production and creative strategy. The programme will include multiple vehicle launches, lifestyle and national events, sponsorship activations and media test drive support.
Strata’s proposal was built around a shared creative framework that gave both OMODA & JAECOO a consistent core while allowing each to express its individual brand identity.
The agency also demonstrated how its integrated delivery model and close collaboration with partner agencies would deliver both efficiency and impact.
Strata’s track record in the automotive sector, with experience currently across 23 brands, was a key differentiator in the decision, as well as its ability to offer a single-agency model delivering full-service support.
Victor Zhang, UK country director OMODA & JAECOO UK said: “Strata has been instrumental in helping OMODA & JAECOO achieve an ambitious launch schedule with flair, originality and quality. Together, we are working to make a real impact on the UK’s automotive landscape.”
