Creative communications group DRPG has launched its latest whitepaper, which explores how ready broadcast is to support communication between professionals during the Covid-19 crisis.
The whitepaper will address the immediate need to use broadcast as an alternative to live interactions, as social distancing measures require a large amount of the UK workforce to work from home.
Researched and written by DRPG’s head of insight and innovation Callum Gill, the whitepaper aims to demonstrate that ‘any apprehension around broadcast as a medium is misplaced’.
Gill said: “In 2020, video broadcasting is the planet’s go to communication and entertainment medium ready to be implemented seamlessly into any business’ communications strategy. The trouble begins when people see it as a replacement or substitution, and not the fully developed and familiar channel it is.
“Robust and reliable technology has been available for years and now that it has become business critical to utilise it, we have overcome the greatest barrier to creating communications broadcast strategies for all businesses.
“This whitepaper comes at a time when brands around the world are being forced to adapt quickly, looking outside their comfort zones for new methods of interacting with their audiences both internal and external. The research laid out in this document should go some way to allaying fears around this medium and helping businesses to see the value in embracing the virtual.”
Gill uses in-depth research and industry experience to debunk the misconceptions around the technology, audiences and barriers that have previously hindered the widespread execution of virtual events.
The whitepaper was launched during the DRPG bitesize talks, which explore the issues being faced by businesses in the current climate. The broadcasts, which go live every Thursday at 3pm, share ‘insight, advice and best practice’ for anyone affected by the Covid-19 crisis.
To download the whitepaper, click here.
