The official promotional organisation for Scotland’s capital city, Marketing Edinburgh, is strengthening its business tourism team with the internal promotion of Elaine Miller as new international association sales manager.
Working within the Convention Edinburgh division of Marketing Edinburgh, Miller’s new role will focus on the important international association sector, with a view to increasing the number of international congresses for the city. International association conferences already make a significant economic impact on Edinburgh, last year contributing over £35m to the region.
Bringing over 12 year’s industry experience, including her previous role as Convention Edinburgh’s Ambassador and association bid manager, Miller was the ideal candidate for the new position, which will see her expand upon her existing global network and knowledge of local ambassadors.
Following the appointment of Amanda Ferguson as new head of business tourism in August, Millers’ move to International Association sales comes at the same time as the recruitment of a new Research and Ambassador Executive who will assist in the day-to-day management of the Edinburgh’s Ambassador Programme, overseen by Miller.
Miller said: “Over the past 12 years I’ve cemented my position in Business Tourism by successfully managing Edinburgh’s leading Ambassador Programme. This has given me an extensive understanding of the international associations market.
“I’m thrilled to be taking the next step in my career and look forward to utilising my previous experience and client relationships to really hit the ground running in working to raise Edinburgh’s profile within International markets.”
Amanda Ferguson, head of business tourism at Convention Edinburgh said: “Elaine is a key member of the team and over the years she has rightly earned a fantastic reputation amongst our ambassadors, nurturing the Edinburgh Ambassador Programme to be one of the best in Europe. The experience and skillset that Elaine brings to her new role are excellent.
“Our renewed focus on priority markets, including a new business tourism campaign due to launch in the autumn, places Convention Edinburgh in a strong position to move forward and achieve its ambition in securing new conferences for the city, most relevant to Edinburgh’s Centres of Excellence.”
