Events technology provider, Adlib has produced a 20-minute film which highlights the different jobs within the live events industry that is estimated to be worth over £70bn to the UK economy.
The national campaign is being launched to educate young people about the vast range of career opportunities available in the live events sector.
The film specifically captures what goes into the staging of a major live music event and focuses on specialisms are needed to deliver a successful project from the initial communication to the finished delivery.
Adlib has partnered on the project with industry organisations such as the Professional Lighting and Sound Association trade body (PLASA), The Power of Events (UK), Production Futures and Live Music Industry Venues & Entertainment (LIVE), a federation of live music associations.
Andy Dockerty, Adlib’s founder and director, said: “Most elements of the delivery of live events are unknown outside of the events industry and consequently not made available as an option to young people. As an industry we need to be directly engaging with schools, colleges, universities, local authorities, and government to enable us to get the message out there about the fantastic opportunities and careers in the live events industry which isn’t just about the performers”.
