The National Motorcycle Museum, based in Solihull, West Midlands has reported a 7.5 per cent increase in turnover from events compared to last year. November and December were particularly successful for the museum, with a 20 per cent increase in turnover compared to the same months last year.
The venue’s rise in revenue follows the release of the findings of the fifth annual British Meetings and Events Industry Survey, in which Birmingham was voted the top events destination outside of London.
The museum says 2014 looks positive, and predicts that turnover in Q1 will increase by 10 per cent compared with the same quarter in 2013.
“We are pleased to see that the events industry is recovering well from the recession, and 2013 has turned out to be a good year,” says Director of the National Motorcycle Museum, Nick Hartland. “It’s true that events are smaller and have shorter lead times than in previous years and these trends look as though they will continue into the next few years.”
To celebrate 30 years of the National Museum, the museum will be holding a venue showcase event in October 2014.
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