Thomond Park Stadium in Limerick, in the Province of Munster, has become the third Irish stadium venue to join the marketing consortium, Stadium Experience. Established in 2002, the not-for-profit marketing collaboration aims to promote and market stadium venues for conferences, meetings and events.
Initially the focus was on football venues, but the consortium evolved in 2013 to welcome rugby stadium venues, too.
Thomond Park joins Croke Park Stadium and Aviva Stadium, both located in Dublin, as part of the Irish rugby triumvirate now in Stadium Experience membership.
The home of Munster rugby team takes the organisation’s total membership to 50 stadium venues across the UK and Ireland.
Stadium Experience’s stated aim is for venue members to collaborate to drive up standards, share best practice, and promote stadia as unique and prestigious venues for meetings, conferences and events. Recent new members include: Arsenal FC, Aviva Stadium, Croke Park Stadium, Ipswich Town FC, Manchester United FC, Munster Rugby, Notts County FC, St Helens Rugby Club, Stoke City FC, Swansea City AFC, Ospreys Rugby, West Bromwich Albion FC and Wolverhampton Wanderers FC.
Thomond Park Stadium was redeveloped in 2008, and an entire level in the east stand is dedicated to an array of hospitality and conferencing facilities. The venue boasts five event suites, with the Thomond Suite able to facilitate banquet style dining for up to 470 guests and up to 800 for theatre style conferences.
