Ahead of Americas Meetings Week at Americas Incentive Business and Travel Exhibition (AIBTM), to be held in Baltimore in June, six more education sessions delivered by supporting associations have been announced.
Meetings Professionals International (MPI) and the Association for Corporate Travel Executives (ACTE) will look at how to make meetings and event marketing programmes measurable as well as a more consistent and responsive meeting experience for all.
“Following on from the launch of the first ever international study of the Business Value of Meetings at AIBTM last year, the industry continues to grapple with the greatest challenge of effectively communicating the value of meetings and events. This year we have secured some top line evidence and speakers to deliver their views and findings,” says Reed Travel Exhibitions IBTM Portfolio Education Manager, Erica Keogan.
MPI will focus on The Practitioner Series: Determine the Business Value of Meetings and Events, which involves three sessions on 19 June. MPI sessions include, Measuring What Matters and Communicating the Value of Your Meeting and Event.
ACTE will present three education streams that further explore ways of delivering return on investment (ROI). ACTE Executive Director, Ron DiLeo says: “We’ve created topics on leveraging emotional engagement to improve the ROI of meetings, cost-saving tips and insider information from frequent business travellers, and an examination of the hotel Request For Proposals process.”
AIBTM takes place 19 to 21 June 2012.
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