Motivcom merges two event management agencies to form Zibrant Live!

Two of Motivcom’s event agency divisions, Zibrant Global Events and P&MM Live!, are to merge into one event management, production and communication business, Zibrant Live!.
 
The MD of Motivcom, Nigel Cooper, said the move would create a new larger and more production-focused event business.
 
Motivcom will merge the Derby- and Milton-based businesses in January 2014.
 
“I have been working with a team across Motivcom to look at how we can develop new services, improve creativity, enhance our production, win more business and grow our events business: some challenging questions for the team who comprised senior leaders from operations, creative, communications, sales, production and account direction,” says Cooper.
 
“I am pleased to announce that everyone involved in the project was unanimous in their decision that we need to maximise the best of the talents in the group under one brand and so, from January next year, we will be merging Zibrant’s Global Events team based in Derby with our P&MM Live!.”
 
The merger will see a team of more than 50 event professionals come together with Zibrant’s Mark Rose and Lex Butler and Alex James from P&MM leading. Fay Sharpe will remain as MD of the company. Rose will lead the event management and production delivery teams based in Derby and Milton Keynes. Butler will lead the sales and marketing initiatives and James will lead the account directors and creative solutions teams again based in Derby and Milton Keynes.
 
“The team will work with and across the existing P&MM and Zibrant sales, account management and operations teams delivering creative and effective solutions,” adds Cooper.  “This consolidation of our events businesses also means that I will be more dedicated to Zibrant going forward as more of my responsibilities are combined into Zibrant and I personally believe this is a great step forward for our group.
 
“Purely for the avoidance of any doubt and to head off any questions about staffing levels, I want to stress that this is an expansive and positive move to bring the great experience within P&MM and Zibrant together and that at the end of the integration process we anticipate that we will have more job roles in the group than currently. So this is not a cost cutting exercise – it is a process of growth and diversity bringing more expertise in every field of event management, communication and production to every client,” he adds.
 
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