Global experiential advertising agency, Momentum Worldwide, has formed a global partnership with isla, the event industry’s sustainability body.
The partnership will roll out TRACE, a real-time carbon impact tool for physical and virtual experiences, as part of isla’s sustainable action plan. Momentum Worldwide will be responsible for deploying the digital tool beyond its current application in the UK.
Every project (live, virtual and shopper) delivered by Momentum Worldwide around the globe will also be tracked in TRACE. The tool has been designed to capture the full scope of the environmental impact caused by events, from collecting carbon and waste data to tracking transport and material choices.
By monitoring and measuring data in TRACE, Momentum Worldwide aims to provide each client with an Impact Report, which is an analytical review of the environmental footprint of the project, providing scope for off-setting as well as identifying areas for improvement and reduction, and setting a benchmark for future events.
Momentum Worldwide will be tracking its global scope one, two and three carbon emissions with the goal of reducing their carbon footprint by 50% by 2030 based on a 2019 baseline measurement.
As part of Momentum Worldwide’s move towards sustainability, Selina Donald, global sustainability director is overseeing Make It Matter, the agency’s formalised plan for climate action. This plan includes 100% of its staff being trained in sustainability through a training program and a review of all third-party suppliers to ensure everyone understands the commitment required for positive action.
Chris Weil, chairman and CEO, Momentum Worldwide, commented: “Sustainability is everyone’s responsibility, and we need to embrace the role we can play in minimising the footprint we leave on society and the environment.”
