New York-based digital marketing agency, Mod Op has announced its acquisition of Image Media, a leading experiential and events agency known for its large-scale corporate events and campaigns.
The acquisition enhances Mod Op’s existing services, integrating event design and production, solidifying the agency’s position as a comprehensive, one-stop shop for engaging and powerful brand communications.
Founded in 1986, Image Media has spent nearly four decades building a reputation for creating dynamic events for Fortune 500 clients, including Johnson & Johnson, Marriott, Heineken, and PwC.
The agency has a track record of translating corporate objectives into experiences that foster community, leadership, inspiration and growth.
Eric J.Bertrand, CEO of Mod Op said: “Companies are increasingly recognising that live events are a uniquely effective tool to build engagement and brand affinity and are a critical component to any successful marketing strategy.”
He added: “This work perfectly aligns with our mission at Mod Op to integrate human creativity with technology, providing our clients with a distinct advantage. Together, we are poised to help clients deliver cohesive, effective messages that inspire and connect, no matter where their audiences are.”
This collaboration follows a year of acquisitions including Evans Hunt, LAM Design, and Red Tettemer O’Connell and Partners.
Ed Wollman, CEO and founder of Image Media said: “For decades, we’ve partnered with Fortune 500 clients and organisations to deliver a variety of events that bring people together in meaningful ways. Being part of Mod Op allows us to not only enhance these efforts but also contribute to creating cohesive brand experiences across every touchpoint.”
