The Mercure Manchester Piccadilly Hotel’s meeting and booking revenue has grown by 55% in the year to April, following a £3m modernisation project and the launch of a new investment plan to elevate the property’s meetings, events, and hospitality offering.
The hotel says its growth in meetings and events is due to the team’s focus on customer service and response times. It claims a 19-minute response rate to over 3,900 enquiries over the 12 month period, ranking it among the best in the venue directory’s listings.
The hotel says it has also seen a 500% year-on-year increase in positive Google Reviews and an upgrade to ‘Preferred Status’ on Booking.com.
Aziza Yessi (pictured), sales director at Mercure Manchester Piccadilly said: “We have a strong pricing strategy in place, which places us correctly in the marketplace and keeps us competitive. We also take a personal approach to our customers, and keen interest in each client’s business, asking the right questions and trying to get to the bottom of the event brief. Our growth in new and repeat business is a testament to our dedicated, passionate, and hard-working teams.”
The news follows Mercure’s recent success at the prestigious Aimbridge Hospitality Awards where the property picked up the award for the most improved Accor hotel in EMEA, with a 12.7% increase in performance and guest reputation.
Venue Verdict, the hospitality customer experience diagnostic tool, suggests that the hotel’s scores are now consistently achieving 9/10, which aligns with the hotel’s goal to attain gold status within the year.
