A report by the B2B travel tech company HBX Group predicts that the travel trends for 2025 will be shaped by a growing focus on wellness, sustainability, and digital disconnection — three key priorities that are transforming the way we travel.
One of the key trends for tourism in 2025 will be the ‘MeMooner’, a term that describes solo travellers, a growing segment, especially among women, who account for 71% of these tourists. It underlines a shift towards personal empowerment, where independence and authenticity become priorities for tourists. However, the biggest challenges for this segment are high costs (65%) and security concerns (61%), particularly among female travellers.
Meanwhile, the ‘Joy of Missing Out’ (JOMO) phenomenon is expected to gain momentum, with travellers increasingly seeking to unplug from the digital world and reconnect with themselves, with 85% of travellers expressed interest in taking a holiday purely to ‘unwind’. Furthermore, 41% of Gen Z travellers choose all-inclusive resorts for the comfort and luxury they offer, while 39% value ease of booking.
Technology continues to be a key driver for the transformation of tourism. AI driven hyper-personalisation will continue to set trends in the industry. This includes contactless check-ins to technologies that allow users to interact with devices or services via voice commands, without the need for screens or buttons.
Another relevant aspect is the growing adoption of VR in the industry. This technology is changing the way people explore destinations and accommodation before booking allowing users to immerse themselves in virtual experiences.
Carlos Munoz, chief commercial officer and deputy CEO of HBX Group, said: “Virtual reality not only allows us to showcase hotel facilities or the destinations they travel to, but also represents a unique opportunity to inspire confidence in customers before they even arrive, something that makes all the difference in such a competitive market.”
Event tourism is rapidly growing, with the global market expected to reach $754bn by 2030, as concerts, festivals, and sports transform destinations into economic and cultural hubs.
Wellness and nature on the rise
On the other hand, the connection with nature and the desire to explore unique phenomena are driving the growth of activities such as astro-tourism and nocturnal tourism.
Similarly, nature-based tourism, such as aurora borealis or geological tourism, is gaining in popularity, with adventure activities set to grow by 16.2% annually until 2033. This segment ranges from hiking to more extreme activities such as mountaineering and rafting, attracting a variety of tourist profiles.
Carlos Munoz, commented: “Traveller preferences are shaped by sustainability, multi-generational experiences and experiential tourism. These pillars continue to evolve, transforming the way tourists explore and engage with the world.”
